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M&G QLD | UQAM Seminar 2020 Presentations

Audience Recovery Seminar Series

After several months of closures, COVID-19 restrictions are gradually being eased enabling museums and galleries to reopen. However, this has presented some new challenges. How do we reconnect physically with our communities, welcome back our audiences and make them feel safe and comfortable in our venues?

This is an annual seminar presented by Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program.

In this series of webinars different strategies and innovative approaches to audience recovery were discussed:

Marketing Strategies

Marketing Strategies Webinar from M&G QLD on Vimeo.

As part of the Audience Recovery Seminar Series Natasha Henry, Head of Marketing and Communications, Art Gallery of New South Wales; Elizabeth Gehde, Head of Marketing and Media Relations, Queensland Museum Network; and Michael Brennan, Director, Noosa Regional Gallery shared the marketing strategies that they have implemented to build their museum/gallery profile and reach their audiences. Dr Caroline Wilson-Barnao, Lecturer, School of Communication and Art, The University of Queensland moderated the discussion.


Community Engagement

Community Engagement Webinar from M&G QLD on Vimeo.

As part of the Audience Recovery Seminar Series, Crystal Stubbs, Director, East Gippsland Art Gallery; Claudia Little, Venue Supervisor, Redcliffe Museum; and Bethany MacRae, Historical and Cultural Services Coordinator, Hurstville Museum and Gallery shared the projects that have been developed to connect with and support their communities, and what their strategies are to continue to work with or re-engage their community. Tracey Heathwood, Artspace Mackay Director, Mackay Regional Council moderated the discussion.


Visitor Re-engagement

Visitor Re-engagement Webinar from M&G QLD on Vimeo.

As part of the Audience Recovery Seminar Series, Jenny Harper, Former Director, Christchurch Art Gallery, NZ and Sarah Maltby, Director of Attractions, York Archaeological Trust / The JORVIK Group, UK shared the strategies, processes, and planning involved in welcoming back visitors to their institutions after being closed for a long period following natural disasters and redevelopment. Eve Haddow, Program Director and Lecturer, Museum Studies, The University of Queensland and Leisha Walker, Training & Professional Development Program, Museums & Galleries Queensland moderated the discussion.


Visitor Intentions

Visitor Intentions Webinar from M&G QLD on Vimeo.

As part of the Audience Recovery Seminar Series, Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA; and Tandi Palmer Williams, Managing Director, Patternmakers talked through findings from their latest research on the intentions of visitors to return to cultural institutions. Kate O'Hara, Director, Umbrella Studios Contemporary Art moderated the discussion.

- Access the Audience Outlook Monitor dashboard >


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Hendra QLD 4011

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