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Guess Who's Going to the Gallery? Queensland Report

The Statewide results of Museum & Gallery Services Queensland's Strategic Audience Evaluation and Development Study for Queensland Galleries, Guess Who's Going to the Gallery?, was launched by Assistant Minister for Multicultural Affairs, Robert Cavallucci MP, Member for Brisbane Central, on 12 March 2013.

In 2012, with project funding from the Australia Council for the Arts and Arts Queensland, M&GSQ partnered with Museums & Galleries NSW to undertake a study of 18 regional Queensland public galleries.

A total of 3,041 responses were collected across the 18 galleries and were collated into this Queensland Report, released in 2013.

A Quick Snapshot of Queensland Public Gallery Audiences:

The research reveals that if you have 10 people standing in front of an artwork in a Queensland regional gallery, it is likely that:

  • Four of them will be tourists to the region. 
  • Half of them will have been to that gallery more than four times in the last two years but for three of them it will be their first visit.
  • At least three of them will be aged between 35-54. At least one of them will speak a language other than English at home. Four of them will be from a household earning less than $40,000 pa and only two of them from a household earning more than $100,000 pa.
  • At least five of them will be working (full time or part time) and three will be retired. 
  • Two of them will have a post-graduate degree and two of them will have finished their schooling at secondary level. 
  • Two of them will have come with their partner, three of them by themselves, with the others coming with family and friends. 
  • Almost all of them will have rated their visits as "Good" or Terrific".

Download the Queensland Report:

Watch the 47-minute snapshot of the Queensland Report with Michael Huxley, M&G NSW:



Between 2007 and 2010, M&G NSW conducted the survey in 41 galleries across NSW and received over 7,000 responses.

The data from the NSW individual galleries was collated and released as the NSW State Report in early 2011. This report can be found at

This project has been assisted by the Australian Government through the Australia Council for the Arts, its arts funding and advisory body, and is supported by the Visual Arts and Craft Strategy, an initiative of the Australian, state and territory governments.


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