Lucy Dougall, Graphic Designer

Contact information

Skills/services

  • Education & public program development
  • Exhibition design
  • Heritage curation & interpretation
  • Marketing
  • Visual arts curation & interpretation
  • Graphic design
  • Publications

More information

I am a Brisbane-based designer working across exhibitions, environmental graphics, marketing, and publication design, with a strong focus on cultural storytelling and public engagement. My practice is grounded in a belief that design can help people feel connected to place, culture, history, and shared knowledge.

I enjoy working with museums, galleries, and cultural organisations to create experiences that are welcoming and meaningful, supporting audiences to explore, understand, and connect more deeply with the stories being told.

My work spans:

– Exhibition and interpretive graphic design that supports curatorial storytelling
– Environmental graphics and wayfinding systems that help visitors navigate and engage with spaces
– Marketing and event campaigns
– Publication and editorial design for exhibitions, collections, and educational resources

I have contributed to major projects with institutions including the Australian Museum, Queensland Museum, Science Museum (London) and Bluey’s World Brisbane, collaborating closely with curators, educators, and project teams to bring ideas to life in accessible and visually engaging ways.

I am available for freelance and contract work supporting exhibition design, interpretation, environmental graphics, marketing, and publication design across cultural and public sector projects.


Projects

2019-26

World Science Festival Brisbane presented by Queensland Museum

Long-term designer for World Science Festival Brisbane, delivering integrated event design systems across multiple years including exhibition graphics, wayfinding, marketing campaigns, publications, merchandise, and signage. The festival is a major Queensland cultural event recognised for excellence in public science engagement and audience participation.

2024

Bluey’s World Brisbane

Worked with a team to develop an immersive exhibition and visitor experience design for Bluey’s World in Brisbane, translating narrative-led storytelling into engaging spatial and graphic elements for a family audience. The project is a large-scale cultural attraction widely recognised for its visitor experience design and public impact. Winner of Time Magazines World’s Greatest Places of 2025.

2024

In Search of Ancient Queensland, Queensland Museum

A publication translating Queensland Museum research and collections into a richly illustrated and visually dynamic book format. 368 pages. Winner of the 2025 Whitley Award, Royal Zoological Society of NSW.

2023

The Butterfly Man of Kuranda: The Dodd Collection

Developed exhibition and interpretive graphic design for The Butterfly Man of Kuranda, supporting the presentation of a significant entomological collection through visually rich storytelling and clear visitor interpretation systems within a museum context.

2021

SPARK exhibition, Australian Museum

SPARK explores Australian innovations that are tackling climate change. Take a virtual tour of the exhibition here: australian.museum/exhibition/spark/. Produced the exhibition graphics and marketing campaign. Finalist, IMAGinE Awards, Museums and Galleries of NSW


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