About the event

Date: 9 July 2020
Location: Online via Zoom

The panel shared their marketing strategies that have been implemented to build their museum/gallery profile and reach their audiences.

Panel included Natasha Henry, Head of Marketing and Communications, Art Gallery of New South Wales; Elizabeth Gehde, Head of Marketing and Media Relations, Queensland Museum Network; and Michael Brennan, Director, Noosa Regional Gallery.

Dr Caroline Wilson-Barnao, Lecturer, School of Communication and Art, The University of Queensland moderated the discussion.

Resources

Audience Recovery Seminar Series: Marketing Strategies recording

About the seminar series

After several months of closures, COVID-19 restrictions are gradually being eased enabling museums and galleries to reopen. However, this has presented some new challenges. How do we reconnect physically with our communities, welcome back our audiences and make them feel safe and comfortable in our venues?

In this series of webinars, Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program explored different strategies and innovative approaches to audience recovery.

• When we reopen, will visitors want to come back? What will affect their decision to attend?
• How do we build our profile before opening our doors?
• What are some strategies to support our community’s wellbeing? How do we engage our local community?
• What are some ways to encourage visitation and let visitors know that we’re open and accessible?

Acknowledgements

This is an annual seminar presented by Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program.