Audience Recovery Seminar Series:
Visitor Intentions
About the event
Date: 30 July 2020
Location: Online via Zoom
Presenters talked through findings from the latest research on the intentions of visitors to return to cultural institutions. To guide your planning, they considered what will make visitors feel safe and comfortable to return to a cultural organisation, what activities people are likely to attend, and what role digital content will play into the future.
Presenters were Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA; and Tandi Palmer Williams, Managing Director, Patternmakers.
Kate O’Hara, Director, Umbrella Studios Contemporary Art moderated the discussion.
About the seminar series
After several months of closures, COVID-19 restrictions are gradually being eased enabling museums and galleries to reopen. However, this has presented some new challenges. How do we reconnect physically with our communities, welcome back our audiences and make them feel safe and comfortable in our venues?
In this series of webinars, Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program explored different strategies and innovative approaches to audience recovery.
- When we reopen, will visitors want to come back? What will affect their decision to attend?
- How do we build our profile before opening our doors?
- What are some strategies to support our community’s wellbeing? How do we engage our local community?
- What are some ways to encourage visitation and let visitors know that we’re open and accessible?
Acknowledgements
This is an annual seminar presented by Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program.
Enquiries
Training & Professional Development team
Museums & Galleries Queensland
