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Audience Recovery Seminar Series

Thursday 9, 16, 23 and 30 July

Online and free

After several months of closures, COVID-19 restrictions are gradually being eased enabling museums and galleries to reopen. However, this has presented some new challenges. How do we reconnect physically with our communities, welcome back our audiences and make them feel safe and comfortable in our venues?

In this series of webinars, Museums & Galleries Queensland in partnership with The University of Queensland Art Museum and Museum Studies Program will explore different strategies and innovative approaches to audience recovery.

  • When we reopen, will visitors want to come back? What will affect their decision to attend?
  • How do we build our profile before opening our doors?
  • What are some strategies to support our community's wellbeing? How do we engage our local community?
  • What are some ways to encourage visitation and let visitors know that we're open and accessible?

Each week, join a selection of speakers from around the world as they address these topics and challenges.


Thursday 9 July, 10am-11am

Join the panel as they share their marketing and social media strategies that they have implemented to build their museum/gallery profile and reach their audiences.

Panel includes: Natasha Henry, Head of Marketing and Communications, Art Gallery of New South Wales; Elizabeth Gehde, Head of Marketing and Media Relations, Queensland Museum Network; and Michael Brennan, Director, Noosa Regional Gallery.

Dr Caroline Wilson-Barnao, Lecturer, School of Communication and Art, The University of Queensland will moderate the discussion.

Register for this session here.


Thursday 16 July, 10am-11am

Join the panel as they share the projects that have been developed to connect with and support their communities, and what their strategies are to continue to work with or re-engage their community.

Panel includes: Crystal Stubbs, Director, East Gippsland Art Gallery; Claudia Little, Venue Supervisor, Redcliffe Museum; and Bethany MacRae, Historical and Cultural Services Coordinator, Hurstville Museum and Gallery.

Tracey Heathwood, Artspace Mackay Director, Mackay Regional Council will moderate the discussion.

Register for this session here.


Thursday 23 July, 10am-11.30am

Listen in as presenters share their strategies, processes, and planning involved as they successfully welcomed audiences back following long periods of closure.

Speakers to be announced soon.


Thursday 30 July, 10am-11.30am

Presenters will talk through recent findings from research on the intentions of visitors to return to cultural institutions. To guide your planning, they will consider what will make visitors feel safe and comfortable to return to a cultural organisation, what activities people are likely to attend, and what role digital content will play into the future.

Speakers to be announced soon.



Museums & Galleries Queensland
122 Gerler Road
Hendra QLD 4011

t: (07) 3059 9740 / Freecall within QLD: 1800 866 101

ABN: 32 109 874 811
ACN: 109 874 811

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